7 Mistakes You are Making While Designing Your “About Us” Page

About us pageEspecially for new businesses and startup firms, the “About Us” page is very important, as this introduces your audience and customers to your business, what exactly it is that you provide. The “About Us” page is very crucial in building trust and rapport with the customers. Conveying your business to them in such a way that it actually increases conversions is the main goal. So, what are the mistakes that you are making while deigning your “About Us” page? Let’s find out:

(1) Instead of telling your business story in a short, interesting brief, you end up boasting blatantly about your accomplishments, to a point where the audience gets all lost in your life story, and does not understand much about your actual business. You instead of beating around the bush, you need to include 5 major points in your story – Who founded your company, how was it started, what was the vision, what are your company’s core values, and what is your motivation?

(2) Your “About Us” gives a vague idea about your business, instead of clear picture of what makes you different from the other brands in the market. You need to accurately provide your customers with proper information about your products and services and why they should buy from you.

(3) You haven’t given your visitors a chance to follow up on you. You need to provide a provision for opt-in form or enroll them for email subscription to keep them engaged until they become loyal, paying customers.

(4) Writing a 1000 word text in plain Arial font without any diagrams, pictures and graphs can be quite boring. People prefer reading shorter, crisper paragraphs with appropriate bullet points. If the text is organized properly using videos and pictures, the customer may want to know more about your business.

(5) Usually your “About Us” page doesn’t direct to some other platform – maybe your Facebook page or YouTube channel or your blog.

(6) Not displaying testimonials from previous clients or videos from your most important members of your company – this is the kind of social proof that will give your viewers some credibility and it will help you to build trust more easily when you have verbal or written proof of people believing in your brand.

(7) Your “About Us” page is supposed to be brief, so don’t give out way too much information that can be mentioned elsewhere on your website. Keep it short, to a maximum of 500 words.

Tips for Nature Bloggers and Photographers

PhotographyGood news for all Nature Bloggers out there! We bring to you some very exquisite tips on how to shoot extraordinary glimpses of all that is pure and natural around you, and capture some very striking images. Nature photography is all about picking a spot to observe and letting nature come to you. With these 8 master tips, you will develop skill and be able to capture some very impressive pictures of your own.

(1) While photographing animals, try for a natural background without manmade objects. Animals look carefree and their best when they are surrounded with nature, at its purest. Objects such as light poles, wires, fences, and buildings, tend to draw the attention away from the actual subject of the photograph, the animal.

(1) Get out early. Not only is the early morning light usually good, but you’ll avoid the crowds that gather later at popular places. Photographing the golden hour can give a different advantage from others.

(2) When photographing details, try different angles—above, below, from the side—to find the most interesting composition. Try looking for repeating shapes and colours to engage the viewer’s eye. Create a creative visual pattern in the otherwise chaotic world.

(3) It is advisable to always carry a circular polarizing filter in your kit bag. Apart from the many uses that polarizing filters have, for a nature or landscape photographer, these filters tend to remove reflections or glares from a scene. They are also capable of increasing the color intensity, saturation and any contrast.

(4) Before you start taking landscapes, stop and survey the lie of the land. Make sure you’re in the best spot in relation to the position of the sun. You should never head out on landscape shoots in new locations without a good map. Study the entire location to get the best shot – a one where the atmosphere and the lighting are both in place.

(5) Use a tripod and don’t risk a hand shake, especially while shooting in low light.

(6) You can also get a little creative and use water as a mirror. Water in the proper amount of light can create beautiful effects and reflections. The best time for this kind of shot is during the two “golden hours” which are the first hour after sunrise and the last hour before sunset.

So, the next you head out for a shoot, make it in the golden hour, and don’t forget your tripod!