How to Create a Brand Identity in the Tech World?

Business identityCreating a brand can be a very step of your business. A brand, if well built, can help your business grow. It will become the public face your business, which stays interactive and friendly. It will help your customers to share a bond with your business. A brand is almost like a human part of the business. It attracts anyone with its personality. Thus it is important for every brand to offer something unique to its customers, something which no other service can claim. Having such a unique personality for your brand will be the key factor of success of any business.

For any brand, identity comes with the brand marks. The primary land mark or the logo will become symbolic of the brand. The brand marks should be marketed alongside your products for it to become synonymous with the brand. In case of brands like Puma or Nike, their logos have begun to represent the whole merchandise world wide. It is always safe to keep a permanent logo so it could grow in the minds of customers over time.

As a brand it is important that your know about it yourselves. You should know the objectives, values and morales of your brand before you can sell it to your customers. There needs to be solid basis for these key concepts. It  always helps  to have a tag line that aptly summarises your aims and goals or values. This can help you get the idea through to the customers faster. These values should include your customer relations, product quality ideals and service policies. All theses ideas should then be imparted to your employees because ultimately  their work is what impresses a customer.

Another matter of brand identity is your tone. It isn’t just enough to be careful of what ideas you get through to your customers but how you tell them. Decide on how you want your brand to sound. While marketing a brand, think of whether you need it to come across to the customers as trustworthy, reliable and committed or more of a funky, fun-loving and easy going one. The target audience might influence the tone you choose but it will be a wise decision if you consider them from the beginning.

Technology has improved marketing by far. It now necessitates a brand presence in every major social media and that too, an active one. A brand in this age will one survive if it has string roots in Internet. People depend too much on internet for product reviews and comparisons that if you can’t get information about a certain product from internet, then the product will be considered of lesser value or authenticity. So it is important you market your products well online.

But to know how ultimately what is your brand identity, conduct public surveys. It will tell you how the people outside perceive your brand. It will give you pointers on how to improve your brand and set up a better identity for it in public.

How to Decide Who to Hire?

Hiring candidateWith the internship season just round the corner and constant applications for job openings, it’s quite tricky as to who must be hired and who must be let go of. It is not easy to decide who will more valuable and useful to the company and increase revenue in comparison to the hundred others who have applied and now wait for approval. This task is definitely stressful for the human resource (HR) department of each and every company in this world. Thus, read on to find how to hire exactly the one you need and who will be the most deserving of them all.

How to decide who to hire is not an easy task at all. It is indeed very tedious and tiring. Well, to begin with, you must study the educational qualifications of each and every one who has applied for the job or internship. You must know the ranking of different universities and how well they impart education. It must also be kept in mind that the degree conferred is in accordance to what the job is related to. No degree in creative writing will be useful if the company deals in manufacturing cars and the job opening is for an electric engineer. One’s marks are often said to be least reflective of his true potential but then, this is also a fact that they cannot be ignored totally and overlooked, even if they have failed in their papers and their mark-sheets have volumes of scores in red. In this modern day and era where there is constant competition in every field, marks and degrees from a good and well appreciated university are necessary requirements. Thus, they must be examined with great concentration, even if this means extra work and time investment.

Next, one’s co-curricular activities and hobbies should also be focused on. One who do not de-stress himself by engaging in leisure is least likely to have a sound and stable mind. A broad outlook is necessary for smooth functioning at work. One’s hobbies speak of his intellectual development and means of expression and passion. Only work and no play is bound to make one dull and clumsy with least attention towards work. The aim must be to hire an individual who had had a holistic development. There must be no discrimination on any grounds such as caste, class, religion, age, sex, skin color, or any other relevant parameter that has no logical explanation but only stems from prejudiced minds.

Finally, it must also be checked whether the applicant has previous knowledge related to the field. Those with experience are often preferred since they know how the industry works and have received earlier training, even if it’s little. However, deserving inexperienced candidates must also be given a fair chance to prove themselves. It is also advisable to have situational tests and tests in the form of assignments or tasks to see who qualifies and is worth it. Only by following these steps and methods can the hiring process be fair and just.