Why is your Ad Copy Important?

AdvertisingAs you may know already, your ad copy is what you finally transform into an advertisement. This ad medium may be the television or the social media. But, the fact remains that you first need to prepare an ad copy. This is like a blueprint of the advertisement that you wish to show to the masses and let them know about your product and services. Other than this, you must understand that your ad copy actually represents you. People may not remember your product as much as they are bound to remember your ad. In fact, your advertisement is what is bound to stay in their minds and motivate them to buy your items from the market. Now, you must understand certain features that must definitely be included in your ad copy.

• Unique: First of all, your ad copy must be unique. This means that you should not try to take ideas from other companies. Instead, you must be creative on your own and come up with something that has not been used before. It is also a hint towards novelty. Novelty has been psychologically proven to be an element that never fails to get attention. Though it may take some time to come up with new thoughts for the mind, it must be understood that it is totally worth it.

• Catchy: Now, the key to making your advertisement one of the best in the market is by making it catchy. This means that it can either be humorous or emotional. Both of these are known to touch just the right strings and strike the right chords with the masses. It is often seen that advertisements highlighting social issues are also highly appreciated and shared amongst people. Ad jingles have been known to do the magic since time immemorial. This means certain tag lines that everyone is able to remember from ads that they see. Once a jingle goes viral, it is bound to remain associated with your company only.

• USP: This means that your ad copy must include all features and advantages of your products and services. This is the most important thing because if people are unaware of what you have to offer them, then the entire point of an ad copy is defeated. It must be able to tactfully highlights the unique features that make your different from your competitors out there.

• Meme-worthy: This must be the newest requirement in this list. The key to success these days is by going viral on the internet and social media platforms through memes. That is what will lead people to read up and find out more about you. Thus, you must be able to capitalize on the opportunity.

Now, you know the features that are a must in your ad copy. Your ad copy is a direct link between you and the target buyers. You would surely not wish to mess this up. So go ahead and put on your thinking caps to design the best ad copy that you can come up with.

Three Simple Ways You Can Save More Money

The summer is a dangerous time for your chequebook. It’s easy to spend all your money when you’re trying to enjoy the season. If you want to survive the summer without going broke, you should follow these three simple tips for saving more money.
Save more money

  1. Identify and block shopping triggers

Impulsive spending is a financial mistake that can leave your budget broken. Each unnecessary purchase you make limits how much you have to spend on the necessities, plus how much you can put into savings. You can reduce its impact by identifying what triggers you into shopping thoughtlessly and trying to avoid it.

Unless you’re hyper self-aware, you’ll need to spend some time looking over your finances to figure out what tempts you to spend. Go through your finances and track every expense from the past year. Once you have every transaction laid out before you, you can see your spending habits. While some are perfectly justified (like rent), others won’t be (like that upgrade to a new Fitbit). Target unnecessary purchases you make often and try to kick the habit.

  1. Be prepared for the unexpected

Life is full of surprises and many of them come in the form of bills or repairs seemingly designed to test your finances. Thanks to Fluffy’s penchant for eating elastic bands, you could come away from the vet with a bill that’s three times what you were expecting. Or maybe you need help paying for necessary repairs on your AC. When your savings are still modest in size, it can be difficult to pay for these on your own.

A personal loan is a perfect stopgap, but few of them work fast enough for emergencies. When you face urgent bills or repairs that need immediate repayment, search out help from an online lender like GoDay. Since they provide financial assistance over the Internet, they eliminate many of the analogue barriers that delay a traditional loan. Their online platform means you can get the same fast-acting payday loan Toronto borrowers use even if you live in BC — and vice versa. Wherever you’re located, you can apply as soon as you realize you need a little help, even if it’s in the middle of the night.

  1. Use credit cards sparingly

You probably have at least one credit card sitting in your wallet. Like payday loans, it’s a valuable financial tool when you need help making a large, necessary purchase, but you shouldn’t treat it like cash. This increases your risk of spending more than you intend at the till. Not only will you have to pay interest on every transaction, but you’re also more likely to buy more than you planned. A study conducted by Dunn & Bradstreet shows people can spend up to 18 percent more with credit cards than with cash, so reserve credit and other financial assistance to moments when you really need help.

Whether you have big plans to fund a summer vacation or you’re simply looking to survive the season on budget, these tips can help you keep your spending to a minimum this summer. They may be simple, but they’re a practical way to boost your savings, whatever the season.