As you may know already, your ad copy is what you finally transform into an advertisement. This ad medium may be the television or the social media. But, the fact remains that you first need to prepare an ad copy. This is like a blueprint of the advertisement that you wish to show to the masses and let them know about your product and services. Other than this, you must understand that your ad copy actually represents you. People may not remember your product as much as they are bound to remember your ad. In fact, your advertisement is what is bound to stay in their minds and motivate them to buy your items from the market. Now, you must understand certain features that must definitely be included in your ad copy.
• Unique: First of all, your ad copy must be unique. This means that you should not try to take ideas from other companies. Instead, you must be creative on your own and come up with something that has not been used before. It is also a hint towards novelty. Novelty has been psychologically proven to be an element that never fails to get attention. Though it may take some time to come up with new thoughts for the mind, it must be understood that it is totally worth it.
• Catchy: Now, the key to making your advertisement one of the best in the market is by making it catchy. This means that it can either be humorous or emotional. Both of these are known to touch just the right strings and strike the right chords with the masses. It is often seen that advertisements highlighting social issues are also highly appreciated and shared amongst people. Ad jingles have been known to do the magic since time immemorial. This means certain tag lines that everyone is able to remember from ads that they see. Once a jingle goes viral, it is bound to remain associated with your company only.
• USP: This means that your ad copy must include all features and advantages of your products and services. This is the most important thing because if people are unaware of what you have to offer them, then the entire point of an ad copy is defeated. It must be able to tactfully highlights the unique features that make your different from your competitors out there.
• Meme-worthy: This must be the newest requirement in this list. The key to success these days is by going viral on the internet and social media platforms through memes. That is what will lead people to read up and find out more about you. Thus, you must be able to capitalize on the opportunity.
Now, you know the features that are a must in your ad copy. Your ad copy is a direct link between you and the target buyers. You would surely not wish to mess this up. So go ahead and put on your thinking caps to design the best ad copy that you can come up with.