Content marketing is anytime the best idea to engage your target audience. In today’s consumer centric world, creating radio spots and billboard ads are not enough to connect with customers. Content is needed to help tell the story about your business, your unique value proposition and inform customers why they should prefer your product or service over others.
Firing up your content marketing efforts can be a difficult task if you don’t have the right tools in your hand to get the job done. Offer your audiences content that is useful and entertaining so that they can connect better. Here are 25 tools to help jumpstart your content marketing strategy for the future:
1. Alltop (http://india.alltop.com/)
Defined as a mega directory, Alltop can show you the latest blog headlines on any topic. Using this can help enhance your content as well as creativity. The content is indexed from a variety of top publications, and is categorized by topics like Work, Health, Culture, Interests, Tech, People, Good, News, Geos and Sports.
2. Brafton (http://www.brafton.com/)
It offers integrated content marketing services ranging from content marketing, social media marketing, content analysis and search engine optimization (SEO). It analyzes and evaluates your content to help determine if it will stand the test of social media and if it will work with your desired audience.
3. Buffer (http://bufferapp.com/)
It is a tool that shares your content at the best possible times or the times of your choosing, throughout the day, so that your followers and fans see your updates more often. It is a good way to market your content. Not only does Buffer help in keeping control of your schedule, it also makes the distribution and streamlining process quick and easy.
4. Contently (https://contently.com/)
Contently is a platform for brands to craft, maintain, and optimize a high quality content strategy. It allows businesses to work with high-quality freelance writers and also handles the payment and management of the editorial process.
5. Embedded Tweets (https://dev.twitter.com/docs/embedded-tweets)
To add credibility and interactive aspect to your article or website, add live tweets to your online content. When embedded, Tweets are interactive and enable your readers to follow the Tweet author, and reply, retweet, favourite, all directly from the page.
6. Followgen (https://followgen.com/)
Followgen is a targeting tool that finds your target audience on the social web, and engages with it. Followgen helps in growing your follower base and drive traffic to your products. You can even specify your target audience by keyword, influencer, device and location.
7. GIMP (http://www.gimp.org/)
40% people respond better to visual information than plain text. Therefore, including images in your content or posts is important. GIMP is a free, simplified Photoshop like software, which helps to create visuals for your content.
8. Google Analytics (http://www.google.com/analytics/)
Google’s free analytics software service will track anything you want, from social and mobile visits and shares to goals and conversions. Using it, you can review online campaigns by tracking landing page quality and conversions that include viewing a specific page, sales or downloading a particular file.
9. Google Keyword Tool (http://www.googlekeywordtool.com/)
By using the Google keyword tool, you’ll be able to search for the right pairings of keywords to use in the headlines and body of your articles that are more often searched on Google. Don’t take this data as the final say on your headline, but use this information as an approximation of the search traffic certain keywords are currently receiving. This will help you in creating your content.
10. Google Trends (http://www.google.com/trends/)
Google trends show how often a particular search-term is entered helping in keeping track of what prospective customers would want. Not only can you look at hot searches but you can check out related topics too.
11. Lingospot (http://corp.lingospot.com/)
While watching TV, sometimes we feel the need for more information on that particular topic but feel lazy to go on and search on net. Here’s the solution. Lingospot addresses the emerging opportunity to serve content on TV viewers’ tablets and smartphones, which is related to the program they are watching.
12. MailChimp (http://mailchimp.com/)
MailChimp is one of the easiest email marketing platforms to use to market your content to your email list. You can use MailChimp to create, send and track email newsletters. Even if you don’t have an email list, the exclusive content your business will create and distribute will help add new subscribers to your email list.
13. NewsCred (http://www.newscred.com/)
NewsCred offers a single place for publishers and brands to license text, images, and video from leading publications. Newscred is known for its powerful technology, creative content strategies and classic editorial curation. It helps in making publishing easier, faster and better.
14. Paper.li (http://paper.li/)
Browse online newspapers and newsletters from millions of sources across the web. You can also publish and promote engaging articles from all over. Paper.li is a content curation service that enables you to monitor content and topics across the web, turning content into beautiful online newspapers and newsletters.
15. Pinterest (https://www.pinterest.com/)
Pinterest is a pinboard-style photo-sharing website that allows you to create and manage theme-based image collections such as events, interests, and hobbies. Use Pinterest to organize your resources, the content from others and your favourite websites for content marketing inspiration. You can use Pinterest to find out what’s already popular and share that both on Pinterest itself and on other social networks as well.
16. Pulse (https://www.pulse.me/)
Purchased by LinkedIn not too long ago, it takes your favourite websites and transforms them into a colourful and interactive mosaic. You can read, save and share your favourite stories from blogs, newspapers and magazines.
17. Resize.it (http://www.resize.it/)
It is an online image resizing tool to bring the images you’ve created or curated to the right dimensions for publishing. Resize.it is a helpful resource for non-technical users to fix their images for use in their articles, e-books and PDF’s to enhance their content.
18. Quora (http://www.quora.com/India)
It is a question and answer website created, edited and organized by its community of users. Quora aggregates the questions and answers to topics. You can enhance your expertise by answering questions. If you are looking for trending topics, Quora is a good place to go. It helps to expand your level of understanding and to know what potential customers want.
19. Soovle (http://www.soovle.com/)
With the tagline “let the web help”, Soovle is a search engine for the search engines. Type a word or phrase into the Soovle search box and it searches six major search engines that are Google, Bing, Yahoo, Wikipedia, Answers and YouTube, for related terms. Soovle also features a list of top topics.
20. SPUN for iPhone (http://www.broadcastr.com/)
SPUN is an app for the iPhone that curates the best of the web from millions of websites, Tumblrs, YouTube channels, online magazine and blogs. It features top news, entertainment and lifestyle content. By using SPUN, you can keep track of stories at local and national level.
21. Twitter (https://twitter.com/)
It has become so popular that people have started putting hashtags in front of everything in the hope of generating interest in whatever desired topic! Search trending topics on twitter to see what’s popular worldwide or in a specific region, to gain insights on what content to develop. Also, search hashtags related to your desired field.
22. Ubersuggest (http://ubersuggest.org/)
With this free keyword tool you can instantly get thousands of keyword ideas which you can use to get inspiration for your next blog post or article. Ubersuggest is a keyword suggestion tool which can help with brainstorming. Then click on any of the suggested words to get further suggestions based on that term.
23. Wordstorm (http://www.lonij.net/wordstorm/)
If you struggle with how to develop stories or articles, then you should try wordstorm. It is a word map where you input a word and see related words in a new window. Wordstorm visualizes the associations between words. You can hover over the words for definitions.
24. XYDO (https://app.xydo.com/client-login)
You can use XYDO to create and distribute your editorial content by utilizing only popular and important content to meet your online and email marketing needs. It works smoothly with MailChimp, which has been discussed above, to amplify your messaging with trending and relevant content.
25. Yoast (http://yoast.com/)
The search engine optimization plugin for WordPress that helps bolster your website and its content to its full potential with all the major search engines. Yoast helps to optimize your website for SEO, conversion and site speed. It offers several wordpress plugins used by experts wordwide to enhance their blogs.