Here’s Why You’re Hearing More About Bitcoin Investment

Bitcoin InvestmentFor several years, Bitcoin was a topic on the fringes of tech and finance discussions. It was a cool idea – a decentralized digital currency that exists entirely online – but not exactly a game changer by most estimations. Early predictions that Bitcoin would supplant ordinary currency still seem entirely overblown, and you still don’t come across many opportunities to use digital currency as you go about your day-to-day life.

Even so, however, 2017 has seen a significant uptick in the amount of discussion revolving around the digital currency. In particular, we’re beginning to see quite a bit of talk about Bitcoin as an investment (rather than a currency).

Here’s why.

First and perhaps most importantly, people have been told that Bitcoin is meant for investment rather than spending. It was late in 2015, actually, that the idea that Bitcoin is officially a commodity took hold thanks to a designation by the U.S. Commodity Futures Trading Commission. As far as the average consumer is concerned, this designation had little practical impact. But it spawned a lot of headlines and more or less opened the floodgates to consideration of Bitcoin (and other cryptocurrencies) as commodities or investment assets rather than as currency alternatives.

Somewhat counter to the thinking of Bitcoin as a commodity, however, we’ve also seen usage expand to some extent. Most notably, Japan has become a major player in the Bitcoin market where it previously had some restrictions on cryptocurrency. But even in smaller arenas there has been significant growth. Internet gaming, for instance, has gotten on board, potentially roping in millions of online Bitcoin users. NetBet has been cited as starting a payment revolution by allowing Bitcoin deposits for its casino games online. These kinds of developments simply provide people more opportunities to use Bitcoin – which increases demand, which in turn is good for investors.

Supporting that idea of increased demand is the fact that we’ve also seen Bitcoin’s price balloon in a major way throughout the year. Topping $4,000 at times (after starting the year right around $1,000), Bitcoin was actually the top performing cryptocurrency over a recent time span. That’s fairly significant given that some believed Altcoins, which operate at smaller values, had more room to grow after Bitcoin initially surged ahead. This indicates that whether for use or investment, Bitcoin is being valued very highly in the market. And that certainly catches the eye of those who are considering investment in the future.

And then of course there’s general familiarity, which is probably playing a role as well. For the most part, it’s changed perspective, increasing usage opportunity, and soaring prices that are making Bitcoin a hotter topic in investing. But it may also be that people are simply getting more used to the cryptocurrency sticking around, and beginning to seriously consider what, if anything, to do with it.

Strategies to Build a Great E-Commerce Brand

Ecommerce brandingMany people are now building incredible e-commerce brands whilst enjoying the comfort of their own homes and we have only one thing to thank – The Internet. E-commerce is the new hot thing and there is plenty of room for you. Providing detailed information about the product which even the in-store staff doesn’t offer, E-Commerce makes it very convenient for customers. Customers can also review and track the order history online. With increasing demand of online shopping, more and more sellers are increasing their online presence withstand the ever-growing competition. So, for people to notice you, it is very important to stand out.  Here are a few e-commerce strategies you should plan to implement to achieve that:

1) Identifying your Target Audience: It is important to design a site to reach the target audience, people who really want or need what you’re offering, hence efficiently using the resources. Try to narrow your audience as closely as possible and focus on one segment at a time because it is easy to diversify and expand after you reach a certain level. You should remember that the priority should be wants and needs of the customers. Always target your marketing efforts to optimize reach with the most promising potential customers.

2) Personalize: With a bucket load of content, products and services out there on the E-Commerce market, it is important for you to differentiate your business by providing what the customers are looking for and improve the way you interact with your customers. You can personalize the shopping experience with the data gathering and interpretation system which presents the customers with products based on the data interpreted from their browsing history.

3) Quality: The quality of your services and products is one way to get your consumers to appreciate what you are offering. There is a direct correlation between product quality and sales. Some view quality for low pricing and some view it as environment friendliness. Many customers remain loyal to brand because they enjoy reliable quality each time they order which further ignites positive recommendations about a product that helps a company reach new audiences. Also High quality produces a higher return on investment (ROI) for any given market share with the manufacturing and service costs being low for less defects or field failures.

4) Mobile E-Commerce: Mobile apps are the key to remain competitive in you E-Commerce business. By offering mobile services like real-time notifications, maps, product info, and delivery status, you make it very convenient for users to track their deliveries. The average user spends most of their internet time on their smartphone as compared to their desktop and in this world so dominated by mobile phones, most brands cannot afford to miss the mark with a website that is not optimized for users on smartphones.