A website that is working well is like a salesman that works for all 24 hours a day and 7 days in the week. This salesman is working all the time – even when you are sleeping, eating, playing, serving clients, or even spending time with your family. Every single second of the day is a valuable second for your business. If your website is well optimized, it will work like a professional salesperson, who is constantly working towards getting you leads, attracting potential customers for your business, communicating with them and closing sales deals with them. Your website is your 24/7 salesman, who is tireless, never sleeps and never stops. Your website is your business’s pillar of success.
But, if your website isn’t well optimized, you have a selling machine that remains underutilized. The actual loss to your business would be to not able to understand why your website isn’t getting you any conversions and why it isn’t performing well in terms of building a brand image for your organization. There are two parts of this equation – one is to get noticed by your potential clients, and the other one is what happens after you’ve been noticed.
Your website should be able to do a few primary tasks; otherwise you just have a bad salesperson who needs to get fired immediately. Lead generation and closing deals are the two primary tasks that every website or salesperson is equipped with. The best way to generate leads and increase sales is by increasing traffic on the website. For increasing this traffic, you need to optimize your website.
A great website is one that collects data and then uses it appropriately to follow up on leads, which in turn is converted into revenue. According to statistics, most people send less than a minute on any webpage, which means you have no more than a minute to make a sale. So, when someone is browsing through your website, the most important job here is to make sure that data can be collected, instead of trying to make them stay on your webpage. The latter almost never works. You could install a Facebook Pixel on your website – this way Facebook will collect data of every single person that visits your webpage. Now, you need to place newsletter sign-in options or registration options as pop-ups. It is important to realize where to put in these pop-ups, to make the best use of them.