How to Get Actual Returns of Investment on Influencer Marketing

entrepreneurInfluencer marketing is the hottest concept in the market right now. But again, there is no guarantee of high level returns on investment. Influencer marketing can be an effective concept, but that does not necessarily make it easy. Most entrepreneurs are under the impression that the actual difficult part of influencer marketing is getting a suitable influencer, but in reality, the picture is very different. Getting an influencer won’t guarantee sales. To get solid returns, you need to have a plan, a proper plan, which is exactly what we are going to give in through this article. Read on to find out more:

(1) The first point would be to keep the budget in check. You can’t spend too much, and expect results. Set a proper budget, and work within that budget. To push the limit, you need to make sure you have though it through, otherwise you’ll simple be overspending.

(2) Your job doesn’t end after you’ve found your influencer, in fact you have to keep a track on the content your influencer posts, and at what time and how often he or she posts it.

(3) Some companies don’t understand their target audience, and end up hiring an influencer who isn’t the best fit for representing the brand and its values. So, to begin with, understand what kind of influencers your target market trust more, don’t go merely by the popularity factor.

(4) While it is okay to keep track of your influencer’s activities, but you should not step on their work. Give them creative freedom, don’t be too poky. Let them use their own strategies and methodologies to convey the message to their followers.

(5) It is important to consider all possible platforms, instead following the cliché of going for Instagram. According to research, half of the marketers believe that videos produce the highest returns on investment. So, don’t yourself be stuck only on Instagram, try other platforms, maybe you get better results.

(6) Before you set your mind on one influencer, it is better to do a complete background check on that person. It is important to know about the person you’ll be working with, and that knowledge goes beyond the audience size.

(7) Don’t hesitate to negotiate prices. While you’ll find some influencers who will be stubborn and stick to prices, there are many who are willing to negotiate to a reasonable price.

4 Best Crowd-Funding Strategies for Your Startup

crowdfundingStarting a business is not a child’s play. Most of the time, sponsors and funds are required to get started for startup businesses these days. These crowd fund campaigns basically help you get a clearer picture of your target audience and they help you earn a lot of exposure and also save quite a lot of cash. Benefiting as it seems, they involve a lot of strategic planning in order to make a crowd funding campaign successful. So, to help ease the way, we bring you a list of tips which help you put a successful crowd funding campaign:

1) Gather Information:

You cannot host a fundraiser without knowing the ABC’s of it. So, the first thing you can do is to read crowd funding articles on Kickstarter. Basically you need to gather as much information as you can from every source you can think of. You should research about other small businesses around the world and their campaign strategies. With the help of all the information you have gathered you can decide which platform suits your campaign the best.

2) Know your Target Audience:

The first thing you should start with is identifying you audience. It is important for you to know the people, who want or need what you are offering, i.e. target audience. First of all, you need to gather more information about crowd funding and lay the groundwork for it. Try to narrow down your target audience as closely as possible to make it easier for you to identify them by focusing on one segment at a time while considering their expectations and necessities. Also, you should do a background check on the competition to design a marketing strategy for the intended audience.

3) Try to benefit each other:

People will give you money only when they know what’s in it for them. Investors will show interest if you are willing to offer them rewards or even recognition. This will hence help create a solid fan base. For reward crowd funding, try to offer your funders gripping rewards which are related to your cause. Provide them with all the information about your cause and your campaign and give them a reason for investing their money and time on you.

4) Focus on Crowd funding Marketing:

It is essential for you to invest hours of your time in planning an innovative and well-crafted marketing strategy before setting the campaigning in motion. You should design a marketing strategy that it differentiates you from your competition.