5 Famous Mobile Marketing Automation Platforms

5 Famous Mobile Marketing Automation Platforms

Choosing the right platform for marketing automation is a difficult task. There are a lot of tools out there, most of which are more similar than different, providing standard features such as user segmentation, push notifications, and in-app messaging.

In addition to these standard features, these platforms provide analytics solutions that help you create data-insights driven marketing campaigns. Your preferred marketing automation tool can depend on how good the UI is, the level of automation that the platform provides so that you don’t have to analyze data on your own, how customer behavior centered the tool is, or whether it can easily be integrated within your existing stack or not.

Following are some famous mobile marketing automation platforms:

1. Swrve

Swrve helps brands respond to the needs of each individual customer in real-time and deliver relevant messaging across various mobile devices. Retention and behavioral analysis provide a clear picture of user interactions and help identify how well users like your app. 

The A/B testing provided by Swrve is highly customizable, accounting for specific demographics, usage, and much more. Available on a wide range of platforms, Swrve comes with a free trial that will help you decide if Swrve is the right option for you or not.

  • Best suited to big brands and agencies with a generous budget
  • Comes with Code-level A/B testing, push notifications, and in-app campaign delivery
  • Best for Marketing automation
  • Pricing: Monthly packages based on MAU and level of support

2. Braze

Formally known as Appboy, Braze is a close contender to Swrve. It comes with AI-driven suggestions that build user profiles based on demographics and purchase history. 

The Visualisation Canvas helps create goal-driven and heavily personalized customer journeys. Braze’s partnership with Amplitude allows data sharing between the two platforms. Braze lacks A/B testing, but its AI insights and Visualization Canvas more than covers for it.

  • Suited for Business of all sizes
  • Comes with AI-driven analytics
  • Visualization Canvas for creating custom Journeys
  • It provides comprehensive marketing automation with email as well as in-app messaging support
  • The pricing accommodates for growing businesses as well as enterprise
  • Lacks resource A/B testing

3. Amplitude

Amplitude is a platform for Product Analysis that isn’t used standalone but as a part of a complete marketing automation stack. 

Amplitude comes with Behavioral Cohorting that helps identify user behaviors contributing to long-term retention or any other desirable actions. The Microscope feature provides detailed user-behavior behind every data point in your graphs. Cohorts can be directly exported Braze or to any other platform through the APIs.

  • Suited for those who need an additional marketing analytics tool with their existing stack
  • Provides data scanning, identifies trends
  • Behavioral Cohorting to proactively promote positive user-behavior
  • Seamless data export to Braze
  • 0-10 Million Monthly Events – Free/ 0-100 Million Monthly Events – $995 / 0-10 Billion+ Monthly Events – POA

4. Localytics

Comes for mobile and web, Localytics provides Advanced Funnel Analytics that measures variations in user’s in-app journeys. 

Localytics has mastered analytical insights to device personalized push campaigns based on historical user behavior. The Predictive Module reveals leading indicators of users’ future behavior, a feature that major marketing tools lack.

  • Suited for Businesses of all sizes
  • Comes with real-time engagement analytics, flexible push notification marketing
  • Provides location-based messaging powered by Geofencing
  • The tool is priced based on MAU

5. CleverTap

CleverTrap, like its contenders, integrates well with web traffic. The Pivots feature that comes with CleverTrap provides a Pivot Analysis that helps summarise large volumes of data into tabular and other visualizations. You can create live user segments to reveal user actions even within the last 10 minutes, which helps manipulate user behavior on the fly.

  • Suited for Businesses of all sizes
  • Comes with Real-time engagement analysis, flexible push notification marketing, Geofencing based segmentation, A/B testing
  • Proficient mobile marketing and comprehensive analytics
  • Starter (Free – 10m events) / Pro – $350 pm / Unlimited – $700 pm / Enterprise (POA)

Final Thoughts

The list of famous Mobile Marketing Automation Platforms that I have put together will help you choose the best one for you according to your business needs. Make sure to go through the services and compare them with your requirements to choose the best fit.

How Can Bars and Restaurants Cope During the Pandemic

bars

The coronavirus pandemic made almost all nations force a lockdown to contain the virus and prevent it from spreading further. Plenty of people went to quarantine and left their work or businesses on hold. Bars and restaurants were one of the firsts in the food industry to experience a massive drop in the economy, and they are in an inevitable situation where they will suffer the longest. Some have even resorted to delivery driving to survive.

Many countries are now allowing bars and restaurants to resume their operations, as long as they follow strict compliance with the social distancing, sanitation and mask directives. They also need to consider the welfare of their employees, customers, and communities.

Know the Principles during the Pandemic

If people keep on interacting with others, and the interaction keeps on for a long time, the chances of getting infected with COVID-19 get higher. Here are settings in a bar or restaurant where the threat of COVID-19 spread increases:

  • Lowest Threat: Establishment diverts services to drive-throughs, take-outs, deliveries, and curb-side pick up to prevent any contact.
  • Low Threat: Establishment limits dining to outdoor seating and the layout of the dining tables is spaced six feet apart.
  • Medium Threat: Bars and restaurants allow outdoor and indoor seating, with the capacity decreased to allow the layout of tables at six feet apart.
  • Highest Threat: They allow on-site dining for both outdoor and indoor seating, with table layout not spaced with six feet distancing.

Supporting Healthy Operations

Bars and restaurants should always consider following the health guidelines for business operations set by the World Health Organization. This industry involves services and sales in which the utmost protection for the customers is a priority.

Owners of bars and restaurants must clean and disinfect their establishments. They should check the frequently touched surfaces like door handles, workstations, cash registers, bathroom stalls, sink handles, and many more at least daily. They should also clean shared objects such as tables, countertops, bars, condiment holders, payment terminals, utensils, and bottled products.

In order for them to continue operating and somehow recoup the losses brought about by the months of closure, they should adhere to the guidelines set by health agencies. They should not worry because the demand for alcoholic beverages and liquor will grow exponentially. According to a survey, sales of hard seltzer are expected to triple by 2023. This means that consumers, even while in lockdowns, or in post-pandemic, will still crave going to bars and restaurants as a means of pleasure and relaxation.

Training Staff with Safety Precautions

It would also be useful to have staff and in-house personnel have the proper training to support healthy operations. Training should include proper handwashing, especially for staff in the dining and bar areas that interact with customers and customer relations including how they should deal with customers who may not follow the set guidelines.

Staff should also have a routine to follow when it comes to cleaning and disinfection. Your personnel must have knowledge of proper usage and storage to prevent harm to employees and avoid food contamination.

Redesigning Layout

One of the key things that a bar owner should start investing in is redesigning their bar and dining hall. Any renovations at this point must be considered as a necessary investment. Proper ventilation, more outdoor spaces, and distanced seating should be implemented the soonest time possible. Installing physical barriers and guides would also be useful. The sooner these safety measures are in place, the sooner they will be able to open their bars and restaurants for their customers. As soon as these design changes are implemented, the quicker their success will be.

Bars and restaurants are a vital part of the economy. Human nature dictates that these establishments will remain in demand even during a crisis. In fact, they may even become the main drivers of the economy.