The Secret to Successful High Street Shopping Experience

High street shopping popular to cities in Europe, particularly the UK offer a fun Mix of fashion and department stores where customers can experience shopping at its best. Whether big brand names or independent shops these high streets are a home to varying products and services for the customer and in most cases offer places to eat or grab a cup of coffee.  However with the growth of technology and changing patterns of shopping, online stores may be a liable threat to traditional businesses, as the high street has changed in recent years. In order to thrive, retail stores or high street business have implemented certain strategies to give their customers utmost satisfaction.

Motivating the customer

A strategy that serves both the store and the customer is to further integrate the customer in the sales process. This works because customers feel more satisfied with service when they are in charge of certain activities, for instance installing self-service checkouts allows the customer bill their item themselves, reduces the work load of staff and thus improves productivity. The customer is satisfied and the store benefits from it, a win-win situation.

Focus on the people

Another useful strategy is to ensure continuity and stability of staff. This will serve to ensure the growth of the store rather than constantly fluctuating members of staff who struggle to cope with daily operations in the store. This is most important for store management, the management staff should be retained for at least three years to ensure improved competence and leadership potential.  The most important thing is the growth of the staff- management and subordinate staff.


This strategy is aimed at increasing store performance by reviewing the performance of all aspects of the store. This helps to establish the strengths and weaknesses of the store, then working towards maintaining the strengths and overcoming the weaknesses. In reviewing store performance, basic performance indices should be set as a yardstick of measurement. And the process should be carried out periodically.


This word was coined by George Ritzer, an American sociologist and author. He defines the word twist as the use of sound, ambience, emotion and activity to motivate customers and increase their interest in the products and put them in the mood to buy. Following this definition, stores can improve customer satisfaction by alluring them with emotion, sound and more. For instance the new Disney Store on London’s Oxford Street. These types of stores are designed to transform a dull shopping retail trip to a fun, and captivating experience.

Social Proof

Research has shown that customers buy 100% of the time for emotional rather than rational reasons. After purchase has been made, they try to justify it with logic. They seek to convince themselves and the other people in their lives that they have made a smart choice.

Testimonials are part of the sales process. This should be taken to the next level to aid improvement in customer satisfaction by providing a printed copy of testimonials or other social proofs.  Customers enjoy their shopping experience when they can justify their decisions with this information.

7 Reasons to Pay with a Credit Card

Most people understand that splurging on credit cards is a bad thing, but there are a lot of pluses to owning a credit card and using it responsibly. In fact, if you can control your spending, it is wise to have at least one credit card in your purse – and here’s why.

Buy Now, Pay Later

There is a lot to be said for only buying what you need and not sticking purchases on credit. But, for big-ticket purchases, you may not have the money available at the time you need it. Say, for example, your cars exhaust falls off but pay day is a week away.

Fear not! Your trusty credit card can pay for the fix and if you pay the balance before the statement date, you could enjoy up to 56 days interest-free credit.

Spread the Cost

Need a new washing machine but your savings account is at rock bottom? Credit cards are a useful way of spreading the cost of a large purchase. Apply for a credit card with an introductory interest-free period, you can spread the cost of the washing machine over several months and it won’t cost you extra.

Purchase Insurance

Section 75 of the Consumer Credit Act gives you extra protection if you pay using a credit card. If the goods or services cost more than £100, you’re covered. You don’t need to pay the full amount on your credit card – use your card to pay a deposit and settle the balance with cash if you prefer. It’s like a free insurance policy, so if things go wrong, you can claim a full refund direct from the credit card company.


Earn points, air miles, and other rewards for spending money. Different schemes offer different rewards, however, so check out the latest credit card offers before you apply for a new card.

Fraud Protection

Debit cards offer little fraud protection. If a fraudster uses your debit card details to go on an online spending spree, the money will leave your account instantly and you could end up in serious difficulties until the matter is resolved. Fraudulent transactions made via a credit card are easier to handle, as the money doesn’t leave a big hole in your bank account. So long as you notify the credit card company immediately, all transactions will be cancelled and you won’t be out of pocket while the company investigates the fraud.

Boost Your Credit

Got bad credit? Use a credit card responsibly and rebuild your damaged credit rating. Credit cards are also useful if you don’t have a credit rating, either because you have lived abroad or you are young.

Cheaper Spending

For obvious reasons, if you spend, spend, spend, but only ever make the minimum repayments each month, a credit card is expensive. But, if you travel abroad, using a credit card as opposed to a debit card, could save you money, as exchange rates are better.

If you can pay off the balance each month, using a credit card to make purchases is always a smart choice.