5 Famous Mobile Marketing Automation Platforms

5 Famous Mobile Marketing Automation Platforms

Choosing the right platform for marketing automation is a difficult task. There are a lot of tools out there, most of which are more similar than different, providing standard features such as user segmentation, push notifications, and in-app messaging.

In addition to these standard features, these platforms provide analytics solutions that help you create data-insights driven marketing campaigns. Your preferred marketing automation tool can depend on how good the UI is, the level of automation that the platform provides so that you don’t have to analyze data on your own, how customer behavior centered the tool is, or whether it can easily be integrated within your existing stack or not.

Following are some famous mobile marketing automation platforms:

1. Swrve

Swrve helps brands respond to the needs of each individual customer in real-time and deliver relevant messaging across various mobile devices. Retention and behavioral analysis provide a clear picture of user interactions and help identify how well users like your app. 

The A/B testing provided by Swrve is highly customizable, accounting for specific demographics, usage, and much more. Available on a wide range of platforms, Swrve comes with a free trial that will help you decide if Swrve is the right option for you or not.

  • Best suited to big brands and agencies with a generous budget
  • Comes with Code-level A/B testing, push notifications, and in-app campaign delivery
  • Best for Marketing automation
  • Pricing: Monthly packages based on MAU and level of support

2. Braze

Formally known as Appboy, Braze is a close contender to Swrve. It comes with AI-driven suggestions that build user profiles based on demographics and purchase history. 

The Visualisation Canvas helps create goal-driven and heavily personalized customer journeys. Braze’s partnership with Amplitude allows data sharing between the two platforms. Braze lacks A/B testing, but its AI insights and Visualization Canvas more than covers for it.

  • Suited for Business of all sizes
  • Comes with AI-driven analytics
  • Visualization Canvas for creating custom Journeys
  • It provides comprehensive marketing automation with email as well as in-app messaging support
  • The pricing accommodates for growing businesses as well as enterprise
  • Lacks resource A/B testing

3. Amplitude

Amplitude is a platform for Product Analysis that isn’t used standalone but as a part of a complete marketing automation stack. 

Amplitude comes with Behavioral Cohorting that helps identify user behaviors contributing to long-term retention or any other desirable actions. The Microscope feature provides detailed user-behavior behind every data point in your graphs. Cohorts can be directly exported Braze or to any other platform through the APIs.

  • Suited for those who need an additional marketing analytics tool with their existing stack
  • Provides data scanning, identifies trends
  • Behavioral Cohorting to proactively promote positive user-behavior
  • Seamless data export to Braze
  • 0-10 Million Monthly Events – Free/ 0-100 Million Monthly Events – $995 / 0-10 Billion+ Monthly Events – POA

4. Localytics

Comes for mobile and web, Localytics provides Advanced Funnel Analytics that measures variations in user’s in-app journeys. 

Localytics has mastered analytical insights to device personalized push campaigns based on historical user behavior. The Predictive Module reveals leading indicators of users’ future behavior, a feature that major marketing tools lack.

  • Suited for Businesses of all sizes
  • Comes with real-time engagement analytics, flexible push notification marketing
  • Provides location-based messaging powered by Geofencing
  • The tool is priced based on MAU

5. CleverTap

CleverTrap, like its contenders, integrates well with web traffic. The Pivots feature that comes with CleverTrap provides a Pivot Analysis that helps summarise large volumes of data into tabular and other visualizations. You can create live user segments to reveal user actions even within the last 10 minutes, which helps manipulate user behavior on the fly.

  • Suited for Businesses of all sizes
  • Comes with Real-time engagement analysis, flexible push notification marketing, Geofencing based segmentation, A/B testing
  • Proficient mobile marketing and comprehensive analytics
  • Starter (Free – 10m events) / Pro – $350 pm / Unlimited – $700 pm / Enterprise (POA)

Final Thoughts

The list of famous Mobile Marketing Automation Platforms that I have put together will help you choose the best one for you according to your business needs. Make sure to go through the services and compare them with your requirements to choose the best fit.

Increasing Your Rate of Savings to Invest More

Increasing Your Rate of Savings to Invest More

If you are thinking of investing, but don’t know how to save money to invest, then today we are going to discuss using the money you are already putting aside as savings as capital to earn more.

The rate of your savings is the key when talking about earning interest on your savings. For the first ten years after you start to invest, the rate at which you save will have the biggest impact on your returns. You can overcome any bad investment decisions that you make at first if the amount you save is hefty enough. 

“Try to save something while your salary is small; it’s impossible to save after you begin to earn more.” – Jack Benny

Does that mean you need to worry if you can’t afford to save too much right now? I don’t think so. The important thing to pay attention to, at this stage of your investments, is whether you can increase your savings rate over time. There are a few ways to do that. 

You can dedicate at least half of your raises to saving up for investments, or increase the rate over the period of five to six years, once your income begins increasing. Increasing your savings rate by as little as 5% every year for a period of ten years will result in sizable returns on investments. 

The returns you get in the early stages of investments will not have much impact on the final result. In this stage, you can afford to make a few mistakes and still come out on top as long as your savings rate is maintained.

“It’s not how much money you make, but how much money you keep, how hard it works for you, and how many generations you keep it for.” – Robert Kiyosaki

Making small changes to increase the amount you save up requires a lot of meticulous planning. This is why I often suggest keeping a set time aside when you plan your finances. Being clear on what your financial goals are and understanding the incoming and outgoing money flow will help you create a tight budget.

You will learn to identify problem areas that you can work on and also find solutions to tackle those problem areas. This will give you a chance to save more by budgeting and running a tight ship with your expenses.

To save more, initially, you have to live far below your means so that you can maximize your savings rate and the part of your net income that you put toward your savings and investments.

Final Thoughts

People always will tell you that it takes money for you to make money. It is more or less the truth. When it comes to investments, the more money you can put toward it, the more chances you have of generating a great amount of passive income. The same is with businesses, the more you can put into its launch, the greater you have the odds of success. 

This being said, you cannot discount research, learnings, and your planning, but does play an important role. Learn to increase your rate of savings so that you can invest more.