Gone are the days when people would collect every magazine going and clip out the coupons in the back to save money when shopping. The internet has opened up how we save money and enabled us to find some genuine deals. The vastness of the companies online, each vying for your business, means that in order to succeed, they need to be making good offers for you to use their service. But what are the best kinds of deals that you can get online – and how exactly do you go about finding them?
One way in which brands are known to build a strong customer following is by enticing them in with some benefits. By offering a gesture of good will before the customer interacts with the brand, the latter is more likely to have a favorable opinion of the brand. Deals can be found for money off your first online shop with many supermarkets. For example, Walmart has a growing selection of online vouchers for those who do their first online grocery shop. This not only provides customers with money off what they already were going to spend but also builds a relationship with the supermarket. Oddschecker offers free bets for those who sign up, which can be a strong enough reason to differentiate them from competitors and enable the customer to be persuaded to stick around based on the games available.
Celebrity Endorsement Deals
Another way in which the digital age is helping us benefit with savings is the advent of celebrities endorsing products. These don’t have to be George Clooney advertising coffee or Natalie Portman selling perfume. There are also lesser-known celebrities with deals that you’ll benefit from. For example, Kyle Richards of The Real Housewives of Beverly Hills (and Paris Hilton’s aunt) is often touting various slimming tea offers on her social media, allowing her followers to benefit from money off their orders. Boohoo USA follows the British model of the company, regularly using socialites and celebrities in order to offer 10% or 20% discounts on orders. The celebrities benefit by making money through their codes being used, while the shopper benefits from money off, and the company even benefits in terms of brand awareness from having a well-known endorser of their merchandise.
One of the biggest pushes for companies making offers you really shouldn’t refuse is when an occasion comes where their sales targets are higher. The period from Thanksgiving to Christmas offers a variety of sales, as companies know that all businesses are vying for you to make your holiday purchases with them. Apple is known for running lucrative Black Friday sales deals and then keeping the offers running until January. For most businesses, Q4 is when the greatest amount of money is made, so profit margins are deliberately designed to allow for as many special offers as the company deems is necessary.
Another way that services use to entice customers, and that customers can benefit from, is a period of free trials. This is used by all manner of company that looks to hook you in. Netflix is renowned for offering your first month free, while hayu, Spotify, and Amazon Prime also offer trial periods before you have to commit to a full membership. Free trials work to suck in customers – but if you use them cleverly, you can amass several months of free content or service without having to commit. Gyms also offer a free trial, so if you plan your workouts over a period of time and use all the free trials offers, you could see some serious results for little expense.
Savvy shopping can turn a basket of expensive purchases into a breeze and if you know where to look online – the multitude of coupon websites – then you’ll be able to find a good deal easily. Companies need your business more than they like to let on, so you have some power over where you shop. As such, there are only a handful of brands that don’t regularly churn out deals and offers to entice customers. Their logic is that once you use their brand once, you’ll be a loyal customer and the product or service on offer will be strong enough to keep you using them once the deal wears off.